Trust. For people to recommend you, they have to trust you. Having influence requires understanding people and the problems they are trying to solve to gain that trust.
Our methods focus on understanding some key questions around the 3 C’s of trust: competence, consistency and caring?
The outcome of our research and analytics process helps to ensure your content is meant to deliver lasting trust. Learn how we can make your specialized messages more engaging with deep experience with messages that resonate with the right people, delivered the right way then let the conversation flow and the trust build.
Our methods help us understand people and their problems in context.
- Who. Your audience. Who do you want to reach? What do they care about?
- Who. The Influencers: Friends, Family, colleagues thought leaders
- What. The right message.
- Where. How the message is delivered and in what context.
- Action. What action do you want people to take?
- Trust. Do we display competence, consistency and caring?
- When. When should the message be received?
- How? What will be our strategy and plan given the timing, resources and reach required?